eastie
toronto direction, allegedly study 01

rule · 7px · ink declared, not inherited
face
palette

every line
here is on purpose

a low bar. we are clearing it. this is a direction study for eastie.fun — not the site, just the argument for what the site could be. neutrals hold the room. everything else fights.

swap the face. swap the palette. the layout doesn't move, which is the point — you're judging type and colour, not composition.

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the face

four candidates · all free · all wrong in different ways

handg
shot on location, mostly
a commercial director working in toronto and elsewhere, weather permitting
abcdefghijklmnopqrstuvwxyz 0123456789 &?!—
display face · lowercase set tracking · negative line-height · 0.86

the index

rows, not cards
circle man short / loop ——
betriviera campaign / two :30s ——
disco rats development ——
empty screenplay ——
years left blank on purpose hover a row

the clash

what pops on what
ground #E3E0D7
ground · shade #D8D4C9
ink #17171A
the one that fights #6E1B2E

three neutrals and one jewel. the jewel never touches another jewel — it only ever lands on ground or ink, which is why it still reads as a shock on the fourth screen instead of noise on the first.

bad ideas

kept for the record
a site that is only a footer autoplay with sound a cursor that is just a bigger cursor type so large it scrolls sideways a work page with no work on it borders that appear on their own
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